Per Welinder
The Steady Hand for Consumer Brands in Transition.
The Tactical Operator
I turn high-passion 'scenes' into high-performance systems. From co-founding Birdhouse Skateboards to advising through breakout IPOs like Sezzle, I provide the 'founder-first' intuition required to professionalize an organization for its next high-stakes transition.
Current Mandates
Interim CEO/COO
High-stakes leadership to stabilize operations, align leadership, and drive execution.
Value Chain Audit
Uncovering hidden margins and optimizing end-to-end operations to prepare for growth or a clean exit.
Brand to Exit
Direct mentorship for founders navigating the high-friction journey from brand building to liquidity.
