The Steady Hand for Consumer Brands in Transition.
Bridging the gap between founder-led passion and investor-led discipline.
I work with private equity firms, boards, and founders during periods of transition where consumer brands require steady leadership, operational clarity, and disciplined execution. I am typically engaged in moments where execution, alignment, and trust matter more than theory or narrative.
My work is execution-oriented: building teams, aligning operations, protecting brand equity, and stabilizing organizations during moments where governance and clarity are critical.
My engagements are structured as high-impact mandates rather than broad advisory roles. I specialize in:
My background spans more than thirty years building and exiting consumer brands across footwear, apparel, sporting goods, and outdoor.
I thrive on the intersection of brand culture and disciplined execution. My journey has taken me from the professional athlete circuit to co-founding iconic brands, and eventually to the boardrooms of venture capital and public companies.
Those who work with me often describe my energy as "infectious." I believe that in business—as in sports—success is the result of a "second opinion" mindset: searching for seasoned experts to gain a fresh perspective when things get stuck. Whether on a stage sharing these stories or in a warehouse fixing a supply chain, my focus remains the same: driving durable outcomes through execution.
I am selectively open to senior-level operating and transition mandates.